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NARRATIVE DESIGN FOR ORGANIZATIONAL MOVEMENT

Move Strategy Through the Stories People Believe and Act On

The Evolution Collective Inc. helps leadership teams turn competing interpretations into clear, credible narratives that drive aligned decisions, behavior, and results.

Trusted by leadership teams and organizations for high-stakes initiatives, navigating growth, change, integration, and reinvention.

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A Clear Strategy Should Lead to Clear Results.

“[Aleya] worked quickly to craft a story of my business that helped increase the valuation to $51M.”

Dana Jensen

  • Achieve clearer, more consistent communication across leaders

  • Create faster alignment around priorities

  • Improve engagement and accountability

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Is Your Strategy Falling Apart in Translation?

The strategy is clear in the leadership meeting. Then it begins to travel.

One leader explains it as a growth move.

Another frames it as a cost decision.

A third describes a culture shift. Managers fill in the gaps.

Teams make different tradeoffs. The strategy keeps moving, and its meaning starts to splinter.

That is strategy drag.

A sound strategy should keep its meaning on the way to daily work.

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Strategy Drag Warning Signs Are Sneakily Unobtrusive

  • Leaders agree with the strategy and explain it in noticeably different ways.

  • Employees keep asking what the change means for their role.

  • Managers are improvising answers because the official message is too broad.

  • Important decisions still reflect the old direction.

  • The sponsor keeps correcting interpretations after messages go out.

  • A launch, integration, restructuring, or adoption effort is losing momentum.

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When Is Your Strategy Most Likely to Lose Momentum?

Strategy drag becomes especially costly when the organization is moving quickly, the stakes are high, or leaders must answer difficult questions before every detail is settled.

  • A new enterprise strategy or leadership direction

  • Rapid growth, funding, or expansion

  • AI, technology, or digital adoption

  • A merger, acquisition, or integration

  • A restructuring or operating-model change

  • A culture, service, or customer-experience reset

  • A new executive team or significant leadership transition

The strongest fit is one defined initiative with an accountable sponsor, an identifiable leadership group, and decisions or behaviors that need to change within a visible timeframe.

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People Act on the Meaning They Construct

People rarely act on information alone. They act on what the information means to them, what they believe it signals, and what they expect will happen next.

Every leadership message sends a signal.

Each person receives that signal through a belief lens shaped by experience, trust, identity, incentives, and context.

Those beliefs shape behavior.

Repeated behavior becomes the transformation the organization can see.

Narrative Design gives leaders a practical way to shape meaning with intention and reinforce it through visible choices.

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Leadership shouldn’t feel like repeating yourself without results

The Evolution Collective Inc. helps turn unclear messaging into aligned communication that gets teams moving in the same direction and executing faster.

Instead of five leaders explaining a priority five different ways, your team hears one clear message and knows exactly what to do next.

We Work with Leaders Who Are Tired of Saying It and Not Seeing It

Communicate in a way that people understand, remember, and use.

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One Shared Story the Whole Organization Can Move With

When leaders share the same essential story, people can recognize the direction in what leaders say, decide, reward, repeat, and prioritize.

▫️A Core Strategy Story that explains what is changing, why now, what is at stake, and what the strategy asks of people

▫️Consistent leadership language that holds across audiences and channels

▫️Clear decision and behavior guidance tied to the strategy

▫️Audience meaning and risk guidance for groups likely to hear the message differently

▫️Practical talking points, examples, and conversation prompts

▫️A 30-Day Carry Plan with owners, moments, evidence, and follow-through

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People should be able to hear the strategy, understand what it means, and recognize it in the decisions their leaders make next.

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Find the Drag.

Build the Story.

Move the Strategy.

Begin with the work your organization needs to move now.

Each engagement is grounded in one live strategy, the leaders responsible for carrying it out, and the decisions or behaviors that must change.

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Start with the Strategy Drag Scan™

⚙️

Start with the Strategy Drag Scan™ ⚙️

The Strategy Drag Scan™ reveals where a critical strategy is losing clarity, credibility, or momentum as it moves through leadership and into daily work.

It reviews five conditions:

  1. Strategic clarity

  2. Leadership consistency

  3. Decision translation

  4. Reinforcement

  5. Sponsor capacity.

The readout identifies the most important sources of drag, the conditions that are already strong, and the next best move. Qualified sponsors receive a one-page drag snapshot.

If the initiative is still undefined, the sponsor cannot participate, or the leadership group is unavailable, the Strategy Drag Scan™ will name the condition to resolve before scheduling the workshop.

Strategy Drag Scan™ Investment: $2,500

The full fee is credited toward Make Strategy Move™ when the engagement is contracted within 60 days.

It may be included by invitation for sponsor-qualified organizations actively considering the full engagement.

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Make Strategy Move™

Align 8 to 20 leaders around one clear, credible strategy story they can carry into decisions, conversations, meetings, and daily work.

  • Sponsor diagnosis and stakeholder input

  • Customized full-day leadership working session

  • Core Strategy Story and Leadership Message Map

  • Signal-to-Decision Map

  • 30-Day Carry Plan and learning review

This is the next right step for most organizations after the Strategy Drag Scan™.

$20,000 plus travel for one live strategic initiative.

Explore Make Strategy Move™
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Strategic Narrative Advisory

Extend the work across multiple initiatives, leadership moments, or phases of organizational change.

Advisory support helps sponsors protect message integrity, observe where meaning shifts, and strengthen the signals people use to decide what happens next.

Discuss an Advisory Need
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Your Path Forward

From Strategy Drag to Strategic Movement

Three steps to uncover what is slowing the strategy, align the leaders carrying it, and move the organization forward.

01
Request Your Strategy Drag Scan™

Share the critical strategy your organization needs to move. We’ll confirm fit, review key materials, and identify where meaning, messaging, and momentum are breaking down.

02
Align Your Leaders Around One Shared Story

Through Make Strategy Move™, your leaders surface competing interpretations, build one clear and credible strategy story, and define the decisions and behaviors that will bring it to life.

03
Move the Strategy Through the Organization

Your leaders leave with shared language, practical tools, and a 30-Day Carry Plan that turns strategic direction into consistent decisions, coordinated action, and visible momentum.

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Dana Jensen, Realty Connect in 2022

“As the Owner & Principal Broker of a nationwide real estate brokerage, my message is for a (very) niche segment of the market... During our first meeting, I explained my business and Aleya "got it" right away, and we got to work. What Aleya came up with was literally one gut punch after the next. I don't believe I made one change to what Aleya and her team came up with. In fact, it was so good, I immediately hired her to Storybrand my other business!”

Dana Jensen, Realty Connect in 2024

“I have worked with Aleya and The Evolution Collective Inc. several times over the years and have always been impressed with their work. When I was in the process of selling my company and wanted to get the highest valuation, I knew that Aleya would be the perfect person to help me. She worked quickly to craft a story of my business that helped increase the valuation to $51M. I could not be more pleased with the results and would recommend Aleya to any private equity, VC, or company looking to clearly communicate their worth and increase the value of their business.”

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Michelle Singer, Stir Up Opportunity

“Working with The Evolution Collective is one of the best investments I’ve made in my business. Within just two sessions, Aleya quickly got to the core of our issues and identified exactly what needed to change.

Aleya doesn’t just understand storytelling. She has a deep understanding of business operations, marketing, sales, and the realities of running a business. Because of Aleya’s guidance, I was able to completely turn around a service line that had been costing me money and get it back on track.

Aleya has become a critical part of my advisory board and the people I trust to keep my business growing and on track. Everything works better when your messaging and communication are aligned.

I’ve recommended The Evolution Collective to several other business owners because of the impact Aleya has had on my business.”

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Chynna Monforte, Monforte Studios

“Working with Aleya on our strategy has been incredibly helpful in clarifying the next steps in my journey as a leader and founder. Her tools and knowledge provide a holistic view into my work and are then able to support well-informed decision-making.

As a founder and leader of a team, it can feel incredibly siloed unless you have a mentor. Aleya has worked with me to solve big overarching questions, and provided coaching around my decision paralysis and overall well-being, especially as a woman of color.

I would recommend Aleya to anyone who needs professional guidance around team building, leadership, and finding joy in your work again. She truly is the Spark to your Spark.”

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Ashley Harding, North Star Academics

“Aleya is not just a leader; she is an empathetic guide who possesses a rare ability to connect with others. Her passion for helping women discover and rediscover their voices is not only inspiring but transformative. She doesn't just listen; she honors, understands, and sees the healing in each transition.”

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Bethany Barton

“My strategy session with Aleya was nothing short of phenomenal. She helped me get to the root of the problem and correct my entire messaging and communication style around the brand. Definitely worth the investment!”

Built by a Narrative Designer Who Connects Story to Business

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Aleya Harris is the founder and Chief Narrative Designer of The Evolution Collective Inc. She is an ex-Google vendor partner, former StoryBrand Certified Guide, and best-selling author of Spark the Stage.

Her work combines narrative strategy, behavioral insight, leadership communication, business acumen, and high-energy facilitation. She helps leaders name the story beneath the strategy, understand how people may interpret it, and build language that can survive contact with real decisions.

Aleya has advised founders, executives, associations, educators, and organizational leaders across industries. Her work is known for getting to the heart of the issue quickly and turning complexity into language people can use.

Meet Aleya and Explore the Method

Frequently Asked Questions

  • Narrative Design is the intentional shaping of the stories, signals, beliefs, and behaviors that determine how people interpret and act on strategic direction. It connects leadership communication to the decisions and actions the organization needs to see.tem description

  • The work centers on one live organizational initiative. Leaders build the actual story, decision guidance, and tools they need to use in current meetings, conversations, and operating moments.

  • EvCo works alongside internal communications, strategy, HR, and change leaders. The engagement gives those teams an aligned leadership narrative and behavior architecture to carry through their existing plans.

  • Start with the Strategy Drag Scan™. It identifies where the strategy is losing meaning or momentum and clarifies whether Make Strategy Move™, advisory support, or another path is the strongest next move.

  • The Strategy Drag Scan™ is $2,500. Make Strategy Move™ is $20,000 plus travel. Advisory, speaking, and high-stakes value work are scoped according to the initiative, timeline, and level of support.

Your Strategy Is Ready.

Is Your Organization?

Find where the message is breaking, align the leaders carrying it, and give the organization one clear story it can move with.

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